SIA SUPERBOOST ("we", "us", "our"), a company registered in Latvia under registration number 40203340405, with its registered office at Matīsa iela 69A-21, Riga, Latvia, operates the website yourhairtype.com ("Website").

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and disclose personal data when you use our Website, submit an enquiry, or otherwise interact with us.

For privacy-related questions or requests, please contact us at join@reyu.eu.

1. Who is responsible for your personal data?

The data controller responsible for the processing of your personal data is:

SIA SUPERBOOST
Registration number: 40203340405
Address: Matīsa iela 69A-21, Riga, Latvia
Email: join@reyu.eu

2. What personal data do we collect?

Depending on how you interact with us, we may collect the following information:

Information submitted through our contact form

• First name

• Last name

• Email address

• Telephone number

• Company name

• VAT number

• Any additional information you voluntarily provide in your enquiry

Information collected through marketing and analytics technologies

When you visit our Website, we may collect certain technical and usage information, such as:

• IP address

• browser and device information

• approximate location derived from technical information

• pages visited and interactions with the Website

• information about how you arrived at the Website

• information relating to advertising and conversion events

This information may be collected through cookies and similar technologies, including Google Analytics and Meta Pixel, subject to your cookie preferences where consent is required.

3. How do we collect your personal data?

We may collect personal data:

• when you complete and submit a contact form on our Website;

• when you contact us directly by email or other communication channels;

• when you interact with our advertisements on Meta platforms and submit a Meta Lead Ad form;

• when you subscribe to our marketing communications;

• automatically through cookies and similar technologies when you use our Website, subject to your cookie preferences.

4. Why do we use your personal data?

We may process your personal data for the following purposes:

Responding to enquiries

We use the information you provide through our contact form to contact you regarding your enquiry, answer your questions, provide information about YourHairType products and services, and discuss potential cooperation or purchase.

The legal basis for this processing may be taking steps at your request prior to entering into a contract and, where applicable, our legitimate interests in responding to business enquiries and developing business relationships.

Sales and customer relationship management

We may use your contact details and company information to manage prospective and existing business relationships, communicate with you regarding products and services, and maintain our customer and lead database.

Marketing communications

Where you have provided the required consent, we may use your email address to send newsletters, product updates, offers, educational content and other marketing communications relating to YourHairType and related services.

You may withdraw your marketing consent at any time by using the unsubscribe link included in our marketing emails or by contacting us at join@reyu.eu.

Website analytics

We use analytics technologies, including Google Analytics, to understand how visitors use our Website, measure website performance and improve our content, user experience and marketing activities.

Analytics cookies and similar technologies are used subject to your cookie preferences where consent is required.

Advertising and remarketing

We may use Meta Pixel and related Meta advertising technologies to measure advertising performance, understand interactions with our Website and support remarketing and advertising activities.

These technologies may process information about your interactions with our Website and advertisements. Where required, such technologies will only be activated after you provide the relevant consent through our cookie consent mechanism.

5. Meta Lead Ads

We may use Meta Lead Ads to allow prospective customers to submit their contact information directly through Facebook or Instagram.

If you submit information through a Meta Lead Ad, we may receive the information you provide, such as your name, email address, telephone number, company information and other information included in the form.

We use this information to contact you regarding YourHairType products, services and potential business cooperation.

Meta may independently process your personal data in accordance with its own privacy policies. Information submitted directly through Meta platforms may also be subject to Meta's privacy terms.

6. Who may receive your personal data?

We may share your personal data with trusted third parties where this is necessary for the purposes described in this Privacy Policy.

These may include:

• Wix.com, which provides our website hosting and related website services;

• Google, including Google Analytics and Google Sheets, where applicable;

• Meta Platforms, in connection with Meta advertising, Meta Pixel and Meta Lead Ads;

• our YourHairType team;

• an authorised YourHairType distributor in your country or region, where this is necessary to respond to your enquiry, provide information about the product, arrange a consultation or facilitate a potential purchase;

• other service providers who process personal data on our behalf and provide services such as IT, hosting, analytics, communications or business administration.

We do not sell your personal data.

7. International transfers

Some of the service providers we use may process personal data outside the European Economic Area (EEA), including in countries such as the United States.

Where personal data is transferred outside the EEA, we take appropriate measures required by applicable data protection law to ensure that the transfer is lawful and that your personal data remains protected.

This may include relying on an adequacy decision, Standard Contractual Clauses or other legally recognised safeguards, where applicable.

8. How long do we keep your personal data?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

For enquiries and prospective customer information, we generally intend to retain personal data for up to 24 months after the last meaningful interaction, unless a longer retention period is necessary for an ongoing business relationship, legal obligations, accounting requirements, or the establishment, exercise or defence of legal claims.

If you subscribe to marketing communications, we retain your contact information for marketing purposes until you withdraw your consent or unsubscribe, unless another lawful basis for retention applies.

Information that must be retained to comply with legal or accounting obligations will be kept for the period required by applicable law.

9. Your rights

Depending on the circumstances and applicable law, you may have the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete personal data;

• request deletion of your personal data;

• request restriction of processing;

• object to certain processing activities;

• request portability of your personal data where applicable;

• withdraw consent where processing is based on consent;

• object to direct marketing at any time.

You may exercise your rights by contacting us at:

join@reyu.eu

If you object to the processing of your personal data for direct marketing purposes, we will stop processing your data for direct marketing purposes.

You also have the right to lodge a complaint with the competent data protection supervisory authority. In Latvia, this is the Data State Inspectorate (Datu valsts inspekcija).

10. Cookies and similar technologies

Our Website uses cookies and similar technologies.

Some cookies are necessary for the Website to function properly. Other cookies may be used for analytics, advertising and marketing purposes.

We may use:

• Wix essential cookies;

• Google Analytics;

• Meta Pixel and related Meta advertising technologies;

• other technologies necessary for the operation, measurement and improvement of our Website and marketing activities.

Where required by applicable law, non-essential analytics and marketing cookies will only be activated after you provide consent through our cookie consent banner.

You can manage or withdraw your cookie preferences through Cookie Settings on our Website.

For more information about the specific cookies used on our Website, please refer to our Cookie Policy.

11. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Third-party websites and services

Our Website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policies of third-party services before providing them with personal information.

13. Children's privacy

Our Website is intended primarily for business and professional audiences, including healthcare, beauty and wellness professionals.

We do not knowingly collect personal data from children for marketing or business purposes. If you believe that a child has provided us with personal data, please contact us at join@reyu.eu.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or applicable legal requirements.

The latest version will always be published on this page, together with the date of the latest update.

15. Contact us

If you have any questions about this Privacy Policy or how we process personal data, please contact:

SIA SUPERBOOST
Matīsa iela 69A-21
Riga, Latvia
Registration No.: 40203340405
Email: join@reyu.eu